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All Outputs (109)

The hidden patterns behind association events: a new smarter strategy for smarter bidding (2025)
Newspaper / Magazine
Lockstone-Binney, L., Robertson, M., Drake, C., & Dung Le, J. (2025). The hidden patterns behind association events: a new smarter strategy for smarter bidding

•Despite their global economic and knowledge value, international association meetings and events (IAMEs) have long rotated in patterns that remained unexamined by data.
•New longitudinal analysis reveals that mid-sized events (500–999 delegates) ro... Read More about The hidden patterns behind association events: a new smarter strategy for smarter bidding.

Exploring Safety at Mass Gathering Events Through the Lens of Three Different Stakeholders (2025)
Presentation / Conference Contribution
Hutton, A., Robertson, M., & Ranse, J. (2025, May). Exploring Safety at Mass Gathering Events Through the Lens of Three Different Stakeholders. Poster presented at 23rd Congress of World Association for Disaster and Emergency Medicine (WADEM), Tokyo, Japan

Introduction
The work here reviews the role of those with responsibility for managing people and their safety at Mass Gathering Events (MGE). These are event managers, police, and medical personnel. Though the science underpinning mass gathering hea... Read More about Exploring Safety at Mass Gathering Events Through the Lens of Three Different Stakeholders.

Evaluating the benefits of professional events and venues for academic scholars and institutions & their host cities (2025)
Report
Robertson, M. (2025). Evaluating the benefits of professional events and venues for academic scholars and institutions & their host cities. Edinburgh: Edinburgh International Conference Centre

This study is response to a gap in knowledge regards higher education institutions – and their subject or discipline areas - and the motivations for hosting conferences in professional and purpose-built venues, as well any perceived barriers in doin... Read More about Evaluating the benefits of professional events and venues for academic scholars and institutions & their host cities.

Exploring safety at mass gathering events through the lens of three different stakeholders (2025)
Journal Article
Hutton, A., Robertson, M., & Ranse, J. (2025). Exploring safety at mass gathering events through the lens of three different stakeholders. Frontiers in Public Health, 12, Article 1451891. https://doi.org/10.3389/fpubh.2024.1451891

Introduction: The work here reviews the role of those with responsibility in managing people and their safety at Mass Gathering Events (MGE); event managers, police, and medical personnel. This paper comes at a time when there is an acute need for ap... Read More about Exploring safety at mass gathering events through the lens of three different stakeholders.

Business Events and the Efficacy of UN SDGS for the Knowledge City (2025)
Presentation / Conference Contribution
Robertson, M. (2025, February). Business Events and the Efficacy of UN SDGS for the Knowledge City. Paper presented at Tourism Research Seminar, Edinburgh Napier University, UK

Models of knowledge cities, the learning city, the incubation city, the smart city, and knowledge region are well established. With the evolution of the innovation paradigm, the understanding of regional innovation is being expanded. Business events... Read More about Business Events and the Efficacy of UN SDGS for the Knowledge City.

An investigation of the rotation patterns of international association meetings and events (2024)
Presentation / Conference Contribution
Drake, C., Lockstone-Binney, L., Robertson, M., & Thi Phuong Dung, L. (2024, February). An investigation of the rotation patterns of international association meetings and events. Presented at The 34th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference, Hobart, Tasmania

International association meetings and events (IAMEs) are a significant segment of the business events sector. Noting the dearth of longitudinal research to confirm how these events rotate globally, regionally and over time, this study conducted an a... Read More about An investigation of the rotation patterns of international association meetings and events.

Preparing Tourism, Hospitality and Events graduates to be industry ready: Extending the three-factor model of authentic learning (2024)
Journal Article
Kitchen, E., Goh, E., Steriopolous, E., Harkison, T., Drake, C., Robertson, M., Losekoot, E., & Waterston, L. (online). Preparing Tourism, Hospitality and Events graduates to be industry ready: Extending the three-factor model of authentic learning. Studies in Higher Education, https://doi.org/10.1080/03075079.2024.2420868

Authentic learning is a critical pedagogy and curriculum requirement in higher education to better prepare students for future workforce requirements. As such, educators adopt a range of authentic learning tasks such as work-integrated learning, indu... Read More about Preparing Tourism, Hospitality and Events graduates to be industry ready: Extending the three-factor model of authentic learning.

Learning for future challenges: tourism futures and deep learning applied to teaching the UN SDGs (2024)
Presentation / Conference Contribution
Robertson, M. (2024, November). Learning for future challenges: tourism futures and deep learning applied to teaching the UN SDGs. Presented at 2nd Tourism Futures Convention 2024 (TFC), Heilbron, Germany

This research presentation discussed the importance of future and foresight thinking (visioning) and the utility of scenario building as part of active design thinking as pedagogy. A real case study research project was used to consider the role of U... Read More about Learning for future challenges: tourism futures and deep learning applied to teaching the UN SDGs.

The festival industry and gender inequality: the case of Edinburgh, the world's leading festival city (2024)
Journal Article
Piccio, B., Todd, L., & Robertson, M. (2024). The festival industry and gender inequality: the case of Edinburgh, the world's leading festival city. Tourism Management Perspectives, 54, Article 101317. https://doi.org/10.1016/j.tmp.2024.101317

This paper explores issues women face in achieving leadership positions in the festivals sector, and their experiences of gender inequality. The setting is Edinburgh, the UK's leading festivals' tourism destination. Underpinned by feminist research,... Read More about The festival industry and gender inequality: the case of Edinburgh, the world's leading festival city.

Sustainable Events, Net Zero, UN SDGs and "stickiness” (2024)
Presentation / Conference Contribution
Robertson, M. (2024, August). Sustainable Events, Net Zero, UN SDGs and "stickiness”. Presented at 5th International Conference on Tourism and Business (ICTB) (Rethinking Tourism Sustainability: The Role of Destinations), Bangkok, Thailand

Through case study research, this conference paper consider the work of events as destination dynamics (Robertson, Mair, Lockstone-Binney & Duignan, 2022) and the significance of university commitment to SDGs as ‘bond’ and ‘bridge’ – sticky agents –... Read More about Sustainable Events, Net Zero, UN SDGs and "stickiness”.

Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide) (2024)
Other
Robertson, M. (2024). Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide). [PDF]

This guide is for Business Event client (UK or International) hosting conference, convention or other large business-related event in Edinburgh. It is a guide for application of the measurement matrix created by Dr Martin Robertson in 2022 as part of... Read More about Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide).

An investigation of the rotation patterns of international association meetings and events (2024)
Journal Article
Lockstone-Binney, L., Robertson, M., Drake, C., & Le, J. D. (2024). An investigation of the rotation patterns of international association meetings and events. Event Management, 28(3), 351-363. https://doi.org/10.3727/152599523X17025088793829

International association meeting and events (IAMEs) are a significant specialist segment of the business events sector. Noting the lack of longitudinal research available to confirm how these events rotate globally, regionally and over time, this st... Read More about An investigation of the rotation patterns of international association meetings and events.

A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne (2023)
Presentation / Conference Contribution
Robertson, M., Pyke, J., & Drake, C. (2023, February). A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne. Presented at 33rd Annual Conference of the Council for Australasian Universities Tourism and Hospitality Education, Fremantle, Western Australia

Business events can support the needs of access, equality, and learning for work and social inclusion, and determine a greater range of benefits than had been previously considered (Edwards, Foley, & Schlenker, 2011; Foley, Edwards, & Schlenker, 2014... Read More about A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne.

Exploring safety at mass gathering events through the lens of three different stakeholders dataset (2023)
Data
Hutton, A., Robertson, M., & Ranse, J. Exploring safety at mass gathering events through the lens of three different stakeholders dataset. [Data]. https://doi.org/10.26183/aymn-ts60

The work here reviews the role of those with responsibility in managing people and their safety at Mass Gathering Events (MGE); event managers, police, and medical personnel. Focus groups were used to gain insight into MGE safety through the lens of... Read More about Exploring safety at mass gathering events through the lens of three different stakeholders dataset.

Authentic learning in higher education environments: Teacher insight into student experience (2023)
Presentation / Conference Contribution
Kitchen, E., Steriopoulos, E., Harkison, T., Drake, C., Goh, E., Robertson, M., Waterston, L., & Losekoot, E. (2023, February). Authentic learning in higher education environments: Teacher insight into student experience. Presented at 23rd Annual Conference of the Council for Australasian Universities Tourism and Hospitality Education, Fremantle, Western Australia

This paper focuses on the factors that influence the authentic learning practices in the Tourism, Hospitality, and Events (THE) education context from a teacher’s perspective. To align with emerging industry changes due to the COVID pandemic, and als... Read More about Authentic learning in higher education environments: Teacher insight into student experience.