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An investigation of key market growth factors that influence the “luxurisation” of golf industry in China (2016)
Journal Article
Zhang, C., Omar, M., & Tjandra, N. C. (2016). An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23

This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest golf complex in the world and in recent years the market is growing at its... Read More about An investigation of key market growth factors that influence the “luxurisation” of golf industry in China.

Evaluating the role and the contribution of intermediaries in developing a successful financial services brand. (2015)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2015). Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.

This study aims to evaluate intermediaries’ role in developing a successful brand. It specifically focuses on the role and contribution of independent financial advisers (IFAs) in developing a successful financial services brand. A case study resea... Read More about Evaluating the role and the contribution of intermediaries in developing a successful financial services brand..

Advanced and emerging economies Generation Y’s perception towards country-of-origin (2015)
Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015). Advanced and emerging economies Generation Y’s perception towards country-of-origin. International Journal of Emerging Markets, 10(4), 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146

Purpose The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products. Design/methodology/approach The study was conducted by employing a quali... Read More about Advanced and emerging economies Generation Y’s perception towards country-of-origin.

Abrandcadabra - successful brands magically transforming our world. (2015)
Presentation / Conference
Omar, M. (2015, July). Abrandcadabra - successful brands magically transforming our world. Paper presented at The magic in marketing - Academy of Marketing Annual Conference

It is well documented that marketing can do magical things for brands (Hall, 2014). It surges market share, swells shareholder profit, escalates brand value scores, increases awareness levels and deepens affinity rates. But it is also worth consideri... Read More about Abrandcadabra - successful brands magically transforming our world..

Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters (2015)
Book Chapter
Lewrick, M., Omar, M., Williams Jr., R., Tjandra, N. C., & Lee, Z. (2015). Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters. In E. Pantano (Ed.), Successful Technological Integration for Competitive Advantage in Retail Settings (239-268). IGI Global. https://doi.org/10.4018/978-1-4666-8297-9.ch011

The retail industry market environment is very competitive; thus, in order to maintain their competitive advantage retailers are required to continuously come up with innovative offerings and systems. This chapter aims to provide useful insights for... Read More about Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters.

An investigative analysis of the factors influencing degree of involvement in a foreign market. (2015)
Journal Article
Omar, M., & Osei, C. (2015). An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60

This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a sample of 500 UK companies which operate in at least two other countries.... Read More about An investigative analysis of the factors influencing degree of involvement in a foreign market..

The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup (2014)
Conference Proceeding
Theodoraki, E., Haija, S. A., Ali-Knight, J., Musinguzi, D., Omar, M., Canduela, J., & Bourne, S. (2014). The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup. In Qatar Foundation Annual Research Conference Proceedings:

Qatar's growth, in terms of economic and political influence, is documented extensively in the literature and part of the country's long-term strategy for future development involves a growing events' industry. Having previously hosted the Asian Game... Read More about The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup.

Experiencing the experience: an examination of the significance of impact factors during the three stages of transnational gastronomic tourism (2014)
Journal Article
Williams, H. A., Williams, J., & Omar, M. (2014). Experiencing the experience: an examination of the significance of impact factors during the three stages of transnational gastronomic tourism. Transnational Marketing Journal, 2(1), 21-37

This paper examines infrastructure considerations and the significance of cocreation within the Transnational Culinary Gastronomic Tourism Industry. Gastronomic Tourists crave hands-on immersion into regional food cultures. For the gastro-tourist,... Read More about Experiencing the experience: an examination of the significance of impact factors during the three stages of transnational gastronomic tourism.

Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Thomson, J. R., & Omar, M. (2014). Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. In D. Arli, K. Kubacki, & S. Rundle-Thiele (Eds.), Agents of Change: Proceedings of ANZMAC 2014

This paper aims to explore the power and influence of intermediaries in an intermediated relationship between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. IFAs have a very important role in the UK... Read More about Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry..

The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers. In A. M. Docherty (Ed.), Academy of Marketing Annual Conference 2013 - Marketing Relevance Proceedings

The aim of this study is to investigate the impact of interconnectedness between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. Ritter’s (2000) framework of the effect of interconnectedness was used... Read More about The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers.

The application of the results of interconnectedness typology in a triadic relationship. (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). The application of the results of interconnectedness typology in a triadic relationship. In Agents of Change: ANZMAC 2014 Proceedings (1072)

This paper aims to explore the results of interconnectedness in a triadic relationship between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. Smith & Laage-Hellman's (1992) typology of the results o... Read More about The application of the results of interconnectedness typology in a triadic relationship..

Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. In Proceedings of 47th Academy of Marketing Conference

The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the idea of involving customers in the various stages of the value creation proces... Read More about Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation..

Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University. (2014)
Journal Article
Williams, R. J., & Omar, M. (2014). Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University. Journal of Marketing for Higher Education, 24(2), 222-242. https://doi.org/10.1080/08841241.2014.973471

Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This... Read More about Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University..

Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland (2014)
Journal Article
Omar, M., Tjandra, N. C., & Ensor, J. (2014). Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services, 21(5), 753-763. https://doi.org/10.1016/j.jretconser.2014.06.001

The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fundamental for maintaining health and independence. Historically, older cons... Read More about Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland.

How branding process activities impact brand equity within Higher Education Institutions - Editorial. (2014)
Journal Article
Williams, R. J., & Omar, M. (2014). How branding process activities impact brand equity within Higher Education Institutions - Editorial. Journal of Marketing for Higher Education, 24(1), 1-10. https://doi.org/10.1080/08841241.2014.920567

Editorial. No abstract available. Special issue focussing on Branding in Higher Education: Create Brand Equity by Focusing on Brand Identity, Brand Soul, and Brand Image

Gastro-tourism as destination branding in emerging markets. (2014)
Journal Article
Williams, H. A., Williams, R. L., & Omar, M. (2014). Gastro-tourism as destination branding in emerging markets. International Journal of Leisure and Tourism Marketing, 4(1), 1-18. https://doi.org/10.1504/IJLTM.2014.059257

Food related gastro-tourism refers to the pursuit of appealing, authentic, memorable culinary experiences of all kinds, while traveling internationally, regionally or even locally. For gastro-tourists, food is the focus and the motivation for the tr... Read More about Gastro-tourism as destination branding in emerging markets..