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All Outputs (4)

Beyond the Digital Foodscape: Scottish-based Foodies’ use of social media influencers to explore and choose food (2023)
Thesis
Marshall, K. N. Beyond the Digital Foodscape: Scottish-based Foodies’ use of social media influencers to explore and choose food. (Thesis). Edinburgh Napier University

The aim of this research is to investigate the effect of social media influencers (SMI) on Scottish-based consumers’ food choices and foodbased identity. Social media influencers (SMIs) are prominent opinion leaders of digital foodscape whose influen... Read More about Beyond the Digital Foodscape: Scottish-based Foodies’ use of social media influencers to explore and choose food.

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration (2019)
Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019). Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813

This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most important beer markets during the coming years. Colombian consumers are pr... Read More about Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration.

Cognitive behaviour therapy and people with learning disabilities: implications for developing nursing practice (2006)
Journal Article
Brown, M., & Marshall, K. (2006). Cognitive behaviour therapy and people with learning disabilities: implications for developing nursing practice. Journal of Psychiatric and Mental Health Nursing, 13(2), 234-241. https://doi.org/10.1111/j.1365-2850.2006.00947.x

People with learning disabilities are an ageing and increasing population and have been the subject of policy initiatives by the four countries of the UK, detailing the range of supports that need to be in place for this group. The evidence base of t... Read More about Cognitive behaviour therapy and people with learning disabilities: implications for developing nursing practice.