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The role of social media marketing in organisational business development in the construction industry: Managerial perspectives (2021)
Thesis
Tan, J. The role of social media marketing in organisational business development in the construction industry: Managerial perspectives. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2850788

The growth in social media use as a marketing tool continues to gain popularity among businesses in different sectors. Due to social media marketing, business-to-business relationships and the creation of networks in the market have proved to be attr... Read More about The role of social media marketing in organisational business development in the construction industry: Managerial perspectives.