All Outputs (6)

Measuring the Impact of Customers and Noncustomers Influencer Values in Social Networks (2019)
Presentation / Conference
Azer, J., & Ranaweera, C. (2019, July). Measuring the Impact of Customers and Noncustomers Influencer Values in Social Networks. Paper presented at Frontiers in Service, National University of Singapore, Singapore

Understanding the influence customers have on each other is of critical importance in service research. With consistently growing opportunities to influence other actors through social media, the relationships between a firm and its customers are e... Read More about Measuring the Impact of Customers and Noncustomers Influencer Values in Social Networks.

The Impact of Non-customers with High Influencer Value in Social Networks (2019)
Presentation / Conference
Azer, J., & Ranaweera, C. (2019, June). The Impact of Non-customers with High Influencer Value in Social Networks. Paper presented at QUIS16, The 16th International Research Symposium on Advancing Service Research and Practice!, Karlstad, Sweden

This paper provides new insights about customer influencer value in social networks. Thereby, identifying customers with high degrees of influence, not only by their network size but also the type of online social ties they have within their networks... Read More about The Impact of Non-customers with High Influencer Value in Social Networks.

The Impact of Negatively-valenced Influencing Behaviour (2018)
Conference Proceeding
Azer, J., & Alexander, M. (2018). The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings (845-850)

Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and performance of firms in different ways depending on its valence. However, de... Read More about The Impact of Negatively-valenced Influencing Behaviour.

Conceptualizing negatively valenced influencing behavior: forms and triggers (2018)
Journal Article
Azer, J., & Alexander, M. J. (2018). Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, https://doi.org/10.1108/josm-12-2016-0326

Purpose The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB in an online context. Design/methodology/approach A qualitative study i... Read More about Conceptualizing negatively valenced influencing behavior: forms and triggers.

Negatively-valenced customer engagement behavior: forms and drivers (2017)
Conference Proceeding
Azer, J., & Alexander, M. (2017). Negatively-valenced customer engagement behavior: forms and drivers. In 5th The Naples Forum on Service: Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda (7)

Purpose – This study aims at conceptualising forms and drivers of negatively-valenced Customer Engagement Behavior (CEB). Despite a growing portfolio of conceptual and empirical work on engagement, understanding its negative form remains relatively u... Read More about Negatively-valenced customer engagement behavior: forms and drivers.

Facebook from socializing to advertising. (2015)
Journal Article
Azer, J. (2015). Facebook from socializing to advertising. African journal of business management, 9(24), 796-813. https://doi.org/10.5897/ajbm2015.7866

This research aims to investigate if Facebook has a significant effect as a tool of advertising in Egypt and to present to marketers practical trends to use in order to close this gap of the missing formula. Quantitative approach based on an online s... Read More about Facebook from socializing to advertising..