Exploring a social selling framework to support the acquisition process of customers and partners within a multilevel marketing environment
(2022)
Thesis
Kaufmann, F. Exploring a social selling framework to support the acquisition process of customers and partners within a multilevel marketing environment. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2948372
Aim The aim of this study is to explore the potential for Multilevel Marketing Companies (MLM), to actively support and stimulate the recruitment activities currently managed by the distributors of the MLM Company. To date word of mouth (WoM) has b... Read More about Exploring a social selling framework to support the acquisition process of customers and partners within a multilevel marketing environment.