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All Outputs (20)

Mega-events brand meaning co-creation: the Olympic case (2020)
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020). Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539

Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, in order to understand how the brand manager may integrate... Read More about Mega-events brand meaning co-creation: the Olympic case.

The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall (2018)
Journal Article
Viol, M., Todd, L., Theodoraki, E., & Anastasiadou, C. (2018). The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall. Tourism Management, 69, 246-262. https://doi.org/10.1016/j.tourman.2018.06.018

The role of commemorative events for event tourism has received marginal attention. Existing research primarily considers commemorative events for their social and political significance within the nation. This paper argues that commemorative events... Read More about The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall.

Event Venue Satisfaction and Its Impact On Sponsorship Outcomes (2017)
Journal Article
Michelini, L., Iasevoli, G., & Theodoraki, E. (2017). Event Venue Satisfaction and Its Impact On Sponsorship Outcomes. Event Management, 21(3), 319-331. https://doi.org/10.3727/152599517x14942648527536

The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increasing importance of the role of the venue in event planning, there is still... Read More about Event Venue Satisfaction and Its Impact On Sponsorship Outcomes.

Leveraging the 2022 Qatar World Football Cup for the promotion of green and active living. A multiple stakeholder evaluation of strategic options. (2016)
Report
Theodoraki, E., Musinguzi, D., Omar, M., Ali-Knight, J., & Gair, G. (2016). Leveraging the 2022 Qatar World Football Cup for the promotion of green and active living. A multiple stakeholder evaluation of strategic options. Qatar: Qatar National Research Foundation

The study captures ex ante (pre event) local stakeholder perceptions of resources for social leverage of the FIFA 2022 World Cup-Qatar for the promotion of green and active living. It does so by capturing lifestyle change related policies and activit... Read More about Leveraging the 2022 Qatar World Football Cup for the promotion of green and active living. A multiple stakeholder evaluation of strategic options..

The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup (2014)
Conference Proceeding
Theodoraki, E., Haija, S. A., Ali-Knight, J., Musinguzi, D., Omar, M., Canduela, J., & Bourne, S. (2014). The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup. In Qatar Foundation Annual Research Conference Proceedings:

Qatar's growth, in terms of economic and political influence, is documented extensively in the literature and part of the country's long-term strategy for future development involves a growing events' industry. Having previously hosted the Asian Game... Read More about The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup.

Social network analysis and festival cities: an exploration of concepts, literature and methods (2014)
Journal Article
Jarman, D., Theodoraki, E., Hall, H., & Ali-Knight, J. (2014). Social network analysis and festival cities: an exploration of concepts, literature and methods. International Journal of Event and Festival Management, 5(3), 311-322. https://doi.org/10.1108/ijefm-11-2013-0034

Social network analysis (SNA) is an under-utilised framework for research into festivals and events. This paper reflects upon the history of SNA, and explores its key concepts, in order that they might be applied to festivals and their environments.... Read More about Social network analysis and festival cities: an exploration of concepts, literature and methods.

Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall (2014)
Presentation / Conference
Todd, L., Anastasiadou, C., Theodoraki, E., & Viol, M. (2014, September). Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall. Paper presented at International Conference on Remembering in a Globalizing World: The Play and Interplay of Tourism, Memory, and Place

No abstract available.

Evaluation and legacy of the ECoC: event owners and event hosts perspectives. (2014)
Journal Article
Theodoraki, E. (2014). Evaluation and legacy of the ECoC: event owners and event hosts perspectives. Economia della cultura, XXIV, 183-193. https://doi.org/10.1446/78865

This paper focusses on the institution of the European Capital of Culture (ECoC) and its evaluation as documented to have emerged in official European Commission (EC) publications that present the event owners' and event hosts' perspectives. Notions... Read More about Evaluation and legacy of the ECoC: event owners and event hosts perspectives..

Transnational network formation through sports related regional development projects in the Arabian Peninsula (2010)
Journal Article
Amara, M., & Theodoraki, E. (2010). Transnational network formation through sports related regional development projects in the Arabian Peninsula. International Journal of Sport Policy and Politics, 2, 135-158. https://doi.org/10.1080/19406940.2010.488060

The exploration of the phenomenon of regional development through sports related projects in the Arabian Peninsula shows ways in which urban regeneration investment projects affect the regional economy as well as the reverse injection of local capita... Read More about Transnational network formation through sports related regional development projects in the Arabian Peninsula.

Organisational communication on the impacts of the Athens 2004 Olympic Games (2009)
Journal Article
Theodoraki, E. (2009). Organisational communication on the impacts of the Athens 2004 Olympic Games. Journal of Policy Research in Tourism, Leisure and Events, 1, 141-155. https://doi.org/10.1080/19407960902992191

This paper seeks to evaluate the ways in which the bid and then the organising committee of the Athens 2004 Olympic Games (OG) assessed and communicated the event’s intended and achieved impacts to various audiences during the respective organisation... Read More about Organisational communication on the impacts of the Athens 2004 Olympic Games.

Mass sport policy development in the Olympic City: the case of Qingdao – host to the 2008 sailing regatta. (2007)
Journal Article
Wang, W., & Theodoraki, E. (2007). Mass sport policy development in the Olympic City: the case of Qingdao – host to the 2008 sailing regatta. The journal of the Royal Society for the Promotion of Health, 127, https://doi.org/10.1177/1466424007077345

The Olympic Games have emerged as a significant catalyst of urban change and leave numerous legacies to the cities and countries that host them. This article will address the impacts of the preparations for the 2008 Olympic sailing regatta on mass... Read More about Mass sport policy development in the Olympic City: the case of Qingdao – host to the 2008 sailing regatta..

Sport management reform, national competitiveness and Olympic glory in the People's Republic of China (2004)
Journal Article
Theodoraki, E. (2004). Sport management reform, national competitiveness and Olympic glory in the People's Republic of China. Managing Leisure, 9(4), 193-211. https://doi.org/10.1080/1360671042000317289

The paper traces the People's Republic of China's (PRC) efforts to modernize its public sector through economic reforms, and explores the effects of these on the country's sport structures. More specifically the research reported here investigates th... Read More about Sport management reform, national competitiveness and Olympic glory in the People's Republic of China.

Impacts of the Olympic Games as mega-events (2004)
Journal Article
Malfas, M., Theodoraki, E., & Houlihan, B. (2004). Impacts of the Olympic Games as mega-events. Proceedings of the ICE - Civil Engineering, 157(3), 209-220. https://doi.org/10.1680/muen.2004.157.3.209

Mega sporting events can be defined by their impacts and complexity in organisation and delivery. This paper reviews the literature on the features of such events and, drawing particular examples from recent Olympic Games, it identifies the nature an... Read More about Impacts of the Olympic Games as mega-events.

A conceptual framework for the study of structural configurations of organising committees for the Olympic Games. (OCOGs). (2001)
Journal Article
Theodoraki, E. (2001). (OCOGs). European journal for sport management, 2, 106-124

In recent years Organising Committees for the Olympic Games (OCOGs) have become increasingly interested in developing their Games specific management know-how which enables them to increase efficiency in a tight timescale. In response to calls for s... Read More about A conceptual framework for the study of structural configurations of organising committees for the Olympic Games. (OCOGs)..

The making of the UK Sports Institute (1999)
Journal Article
Theodoraki, E. (1999). The making of the UK Sports Institute. Managing Leisure, 4(4), 187-200. https://doi.org/10.1080/136067199375742

The paper explores decision-making related to the UK Sports Institute (UKSI) which was envisaged by ex-prime minister John Major as an agency that would co-ordinate elite sport development in the UK. Conceptual frameworks of organizational decision-m... Read More about The making of the UK Sports Institute.

Organisational Structures and Contexts in British National Governing Bodies of Sport (1994)
Journal Article
Theodoraki, E. I., & Henry, I. P. (1994). Organisational Structures and Contexts in British National Governing Bodies of Sport. International Review for the Sociology of Sport, 29(3), 243-265. doi:10.1177/101269029402900302

This paper reports the findings of the first stages of a research project which investigates the organisational structures of the National Governing Bodies of Sport (NGBs) in Britain and the strategic management styles which these organisations emplo... Read More about Organisational Structures and Contexts in British National Governing Bodies of Sport.