All Outputs (4)

Cruise revenue management: An integrated RM Framework (2023)
Presentation / Conference
Chu, A., & Hsu, C. (2023, December). Cruise revenue management: An integrated RM Framework. Paper presented at 2023 RevME Conference, Hendersonville, US

A holistic approach to understand cruise revenue management (RM) practices that cover ticket and onboard revenues, through a cross-disciplinary literature review and practitioner interviews. An integrated cruise RM framework was developed and served... Read More about Cruise revenue management: An integrated RM Framework.

Developing a tourism region through tourism and culture: bordering, branding, placemaking and governance processes (2023)
Journal Article
King, B., Richards, G., & Chu, A. (in press). Developing a tourism region through tourism and culture: bordering, branding, placemaking and governance processes. Tourism Recreation Research, https://doi.org/10.1080/02508281.2023.2207156

China’s pre-pandemic national-level planning advocated a combination of culture and tourism to advance growth in the Greater Bay Area (GBA) mega-region. Culture is seen as increasing regional cohesion, with multi-destination travel products connectin... Read More about Developing a tourism region through tourism and culture: bordering, branding, placemaking and governance processes.

Vithala R. Rao: Advanced introduction to pricing strategy and analytics: Edward Elgar Publishing Ltd., Cheltenham, 2023, ISBN: 978178811009 (2023)
Journal Article
Chu, A. M. C. (2023). Vithala R. Rao: Advanced introduction to pricing strategy and analytics: Edward Elgar Publishing Ltd., Cheltenham, 2023, ISBN: 978178811009. Journal of revenue and pricing management, 22, 319-320. https://doi.org/10.1057/s41272-023-00431-z

[Abstract unavailable.]

Cruise revenue management: Cross-discipline literature review and development of an integrated cruise revenue management framework (2023)
Journal Article
Chu, A., & Hsu, C. (2023). Cruise revenue management: Cross-discipline literature review and development of an integrated cruise revenue management framework. International Journal of Contemporary Hospitality Management, 35(10), 3542-3569. https://doi.org/10.1108/IJCHM-07-2022-0838

Purpose: The study aims to adopt a holistic approach to understand cruise revenue management (RM) practices that cover ticket and onboard revenues, through a cross-disciplinary literature review and practitioner interviews. An integrated cruise RM fr... Read More about Cruise revenue management: Cross-discipline literature review and development of an integrated cruise revenue management framework.