Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture
(2017)
Journal Article
Watson, A., Dada, O. (., Wright, O., & Perrigot, R. (2019). Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture. Entrepreneurship Theory and Practice, 43(4), 751-772. https://doi.org/10.1177/1042258717738519
This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words in organizational narratives t... Read More about Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture.