All Outputs (3)

Yield Management (1999)
Book Chapter
Yeoman, I., & Leask, A. (1999). Yield Management. In A. Leask, & I. Yeoman (Eds.), Heritage Visitor Attractions: An Operations Management Perspective. Cassell

No abstract available.

Heritage Visitor Attractions: An Operations Management Perspective (1999)
Book
Leask, A., & Yeoman, I. (Eds.). (1999). Heritage Visitor Attractions: An Operations Management Perspective. Pearson Education

The first clearly structured textbook to examine Heritage Visitor Attractions from an operations management perspective. The book begins by defining the characteristics of HVAs and the principles of operations management and deals with the design of... Read More about Heritage Visitor Attractions: An Operations Management Perspective.

The development of core concepts of yield management (1999)
Journal Article
Leask, A. E., & Yeoman, I. (1999). The development of core concepts of yield management. International Journal of Heritage Studies, 5(2), 96-110. https://doi.org/10.1080/13527259908722254

Abstract Yield management offers an Operations Manager a decision support framework for examining the revenue and conservation decision variables that integrate the characteristics of the Heritage Visitor Attraction (HVA) experience. The principles... Read More about The development of core concepts of yield management.