Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe
(2011)
Thesis
Todd, L. A. Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe. (Thesis). Edinburgh Napier University. http://researchrepository.napier.ac.uk/id/eprint/4344
The Edinburgh Festival Fringe (The Fringe) is the largest arts festival in the world and it has inspired the creation of similar festivals world-wide. Since its conception in 1947, the Fringe has demonstrated significant growth in visitor numbers; ti... Read More about Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe.