Digital Transformation in the Music Industry: How the COVID-19 Pandemic Has Accelerated New Business Opportunities
(2022)
Book Chapter
Oliver, P., & Lalchev, S. (2022). Digital Transformation in the Music Industry: How the COVID-19 Pandemic Has Accelerated New Business Opportunities. In G. Morrow, D. Nordgård, & P. Tschmuck (Eds.), Rethinking the Music Business: Music Contexts, Rights, Data, and COVID-19 (55-72). Springer. https://doi.org/10.1007/978-3-031-09532-0_4
This chapter focuses on digital transformation—its meaning within, and impact on, the global music industry—and explores its role as facilitator of the development and establishment of creative business innovations. Such innovations are significant b... Read More about Digital Transformation in the Music Industry: How the COVID-19 Pandemic Has Accelerated New Business Opportunities.