Website Evaluation in Tourism and Hospitality: The Art Is Not Yet Stated
(2004)
Journal Article
Morrison, A. M., Taylor, J. S., & Douglas, A. (2004). Website Evaluation in Tourism and Hospitality: The Art Is Not Yet Stated. Journal of Travel and Tourism Marketing, 17(2-3), 233-251. https://doi.org/10.1300/j073v17n02_18
Millions of dollars have been invested in Website development, often without much thought of how to evaluate the effectiveness of sites. This paper reports on the past, present, and likely future of one of the recommended approaches for evaluating to... Read More about Website Evaluation in Tourism and Hospitality: The Art Is Not Yet Stated.