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All Outputs (85)

Evaluating the benefits of professional events and venues for academic scholars and institutions & their host cities (2025)
Report
Robertson, M. (2025). Evaluating the benefits of professional events and venues for academic scholars and institutions & their host cities. Edinburgh: Edinburgh International Conference Centre

This study is response to a gap in knowledge regards higher education institutions – and their subject or discipline areas - and the motivations for hosting conferences in professional and purpose-built venues, as well any perceived barriers in doin... Read More about Evaluating the benefits of professional events and venues for academic scholars and institutions & their host cities.

Exploring safety at mass gathering events through the lens of three different stakeholders (2025)
Journal Article
Hutton, A., Robertson, M., & Ranse, J. (2025). Exploring safety at mass gathering events through the lens of three different stakeholders. Frontiers in Public Health, 12, Article 1451891. https://doi.org/10.3389/fpubh.2024.1451891

Introduction: The work here reviews the role of those with responsibility in managing people and their safety at Mass Gathering Events (MGE); event managers, police, and medical personnel. This paper comes at a time when there is an acute need for ap... Read More about Exploring safety at mass gathering events through the lens of three different stakeholders.

An investigation of the rotation patterns of international association meetings and events (2024)
Presentation / Conference Contribution
Drake, C., Lockstone-Binney, L., Robertson, M., & Thi Phuong Dung, L. (2024, February). An investigation of the rotation patterns of international association meetings and events. Presented at The 34th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference, Hobart, Tasmania

International association meetings and events (IAMEs) are a significant segment of the business events sector. Noting the dearth of longitudinal research to confirm how these events rotate globally, regionally and over time, this study conducted an a... Read More about An investigation of the rotation patterns of international association meetings and events.

Preparing Tourism, Hospitality and Events graduates to be industry ready: Extending the three-factor model of authentic learning (2024)
Journal Article
Kitchen, E., Goh, E., Steriopolous, E., Harkison, T., Drake, C., Robertson, M., Losekoot, E., & Waterston, L. (online). Preparing Tourism, Hospitality and Events graduates to be industry ready: Extending the three-factor model of authentic learning. Studies in Higher Education, https://doi.org/10.1080/03075079.2024.2420868

Authentic learning is a critical pedagogy and curriculum requirement in higher education to better prepare students for future workforce requirements. As such, educators adopt a range of authentic learning tasks such as work-integrated learning, indu... Read More about Preparing Tourism, Hospitality and Events graduates to be industry ready: Extending the three-factor model of authentic learning.

The festival industry and gender inequality: the case of Edinburgh, the world's leading festival city (2024)
Journal Article
Piccio, B., Todd, L., & Robertson, M. (2024). The festival industry and gender inequality: the case of Edinburgh, the world's leading festival city. Tourism Management Perspectives, 54, Article 101317. https://doi.org/10.1016/j.tmp.2024.101317

This paper explores issues women face in achieving leadership positions in the festivals sector, and their experiences of gender inequality. The setting is Edinburgh, the UK's leading festivals' tourism destination. Underpinned by feminist research,... Read More about The festival industry and gender inequality: the case of Edinburgh, the world's leading festival city.

Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide) (2024)
Other
Robertson, M. (2024). Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide). [PDF]

This guide is for Business Event client (UK or International) hosting conference, convention or other large business-related event in Edinburgh. It is a guide for application of the measurement matrix created by Dr Martin Robertson in 2022 as part of... Read More about Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide).

An investigation of the rotation patterns of international association meetings and events (2024)
Journal Article
Lockstone-Binney, L., Robertson, M., Drake, C., & Le, J. D. (2024). An investigation of the rotation patterns of international association meetings and events. Event Management, 28(3), 351-363. https://doi.org/10.3727/152599523X17025088793829

International association meeting and events (IAMEs) are a significant specialist segment of the business events sector. Noting the lack of longitudinal research available to confirm how these events rotate globally, regionally and over time, this st... Read More about An investigation of the rotation patterns of international association meetings and events.

Authentic learning in higher education environments: Teacher insight into student experience – a reflection of process and purpose (Stage 1 – with focus on Edinburgh Case) (2023)
Presentation / Conference Contribution
Kitchen, E., Drake, C., Goh, E., Harkison, T., Losekoot, E., Robertson, M., Steriopolous, E., & Waterston, L. (2023, May). Authentic learning in higher education environments: Teacher insight into student experience – a reflection of process and purpose (Stage 1 – with focus on Edinburgh Case). Poster presented at Council for Hospitality Management Education 2023, Annual Conference, NHL Stenden University of Applied Sciences, Leeuwarden, The Netherlands

Authentic teaching and learning is a critical pedagogy and curriculum requirement in higher education to better prepare for the future workforce. As such, educators adopt a suite of authentic assessments such as work-integrated learning, industry rep... Read More about Authentic learning in higher education environments: Teacher insight into student experience – a reflection of process and purpose (Stage 1 – with focus on Edinburgh Case).

Authentic learning in higher education environments: Teacher insight into student experience (2023)
Presentation / Conference Contribution
Kitchen, E., Steriopoulos, E., Harkison, T., Drake, C., Goh, E., Robertson, M., Waterston, L., & Losekoot, E. (2023, February). Authentic learning in higher education environments: Teacher insight into student experience. Presented at 23rd Annual Conference of the Council for Australasian Universities Tourism and Hospitality Education, Fremantle, Western Australia

This paper focuses on the factors that influence the authentic learning practices in the Tourism, Hospitality, and Events (THE) education context from a teacher’s perspective. To align with emerging industry changes due to the COVID pandemic, and als... Read More about Authentic learning in higher education environments: Teacher insight into student experience.

A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne (2023)
Presentation / Conference Contribution
Robertson, M., Pyke, J., & Drake, C. (2023, February). A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne. Presented at 33rd Annual Conference of the Council for Australasian Universities Tourism and Hospitality Education, Fremantle, Western Australia

Business events can support the needs of access, equality, and learning for work and social inclusion, and determine a greater range of benefits than had been previously considered (Edwards, Foley, & Schlenker, 2011; Foley, Edwards, & Schlenker, 2014... Read More about A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne.

Guest editorial: Special issue introduction repurposing and repositioning events: real, responsible and revolutionary futures (2023)
Journal Article
Abreu Novais, M., Ali-Knight, J., Holmes, K., Lockstone-Binney, L., Robertson, M., & Stewart, H. (2023). Guest editorial: Special issue introduction repurposing and repositioning events: real, responsible and revolutionary futures. International Journal of Event and Festival Management, 14(2), 137-140. https://doi.org/10.1108/IJEFM-05-2023-100

[Abstract unavailable.]

Role of Festivals for Promoting Scottish Pilgrimage (2023)
Presentation / Conference Contribution
Robertson, M. (2023, March). Role of Festivals for Promoting Scottish Pilgrimage. Paper presented at Pilgrimage Today: Routes to Flourishing Communities & Enterprise, Wexford

Destination Net Zero – Net Zero Events Baseline Review (2022)
Report
Robertson, M., Ali-Knight, J., Barnes, C. A., Brogan, J., Brown, C., Myers, K., & Wharmby, C. (2022). Destination Net Zero – Net Zero Events Baseline Review. VisitScotland

Guided by the key themes of measuring, monitoring, decarbonisation and adaptation, an extensive body of knowledge in these four areas relating to carbon emission and management in the context of events is reviewed and condensed for confident referenc... Read More about Destination Net Zero – Net Zero Events Baseline Review.

Building resilience and future proofing events education (2021)
Presentation / Conference Contribution
Jaimangal-Jones, D., Jackson, C., & Robertson, M. (2021, July). Building resilience and future proofing events education. Presented at AEME 2021 ‘Event Principles and Practice: a level playing field’, University of Brighton [Online]

This session explores issues surrounding the design and delivery of Event Management programmes, specifically those related to their resilience and futureproofing. It addresses the increasing demand for educators to respond to a diverse range of stak... Read More about Building resilience and future proofing events education.

Studying the complexities of events and festivals and relationships to the visitor economy (2021)
Book Chapter
Robertson, M., Mair, J., Lockstone-Binney, L., & Duignan, M. B. (2021). Studying the complexities of events and festivals and relationships to the visitor economy. In M. Duignan (Ed.), Managing events, festivals and the the visitor economy - concepts, collaborations and cases (5-13). CAB International Publishing. https://doi.org/10.1079/9781789242843.0002

This chapter argues festivals and events are complex management and organisational contexts. It suggests overlaying events management studies with organisational studies is a fruitful space for theoretical and applied analysis. This chapter aims to i... Read More about Studying the complexities of events and festivals and relationships to the visitor economy.

COVID 19 - Mass Gathering Events and Attendee Safety Protocol for Turbulent times (2021)
Presentation / Conference Contribution
Hutton, A., Robertson, M., & Ranse, J. (2021, February). COVID 19 - Mass Gathering Events and Attendee Safety Protocol for Turbulent times. Presented at CAUTHE 2021 Conference Online - Transformations in uncertain times: future perfect in tourism, hospitality and events, Online

This paper forwards a psychosocial perspective of event safety management. In a time of social and economic upheaval - exasperated by the Covid-19 pandemic, safety has become increasingly significant in the vocabulary of researchers, managers, fundin... Read More about COVID 19 - Mass Gathering Events and Attendee Safety Protocol for Turbulent times.

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals (2020)
Journal Article
Strand, A., & Robertson, M. (2020). An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538

The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generations, i.e. Generation Z (also called “digital natives”). This research has... Read More about An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals.

City resilience and transforming reason: a discussion of business event narratives (2020)
Presentation / Conference Contribution
Robertson, M., & Pyke, J. (2020, February). City resilience and transforming reason: a discussion of business event narratives. Presented at CAUTHE 2020: 20:20 Vision: New Perspectives on the Diversity of Hospitality, Tourism and Events, Auckland University of Technology

In a time of tremendous environmental, social and economic change, the authors apply the reasoning that sustainability is a transcendent societal mega-mega trend (Varey, 2013), i.e. one of the most significant world mega trends. They acknowledge that... Read More about City resilience and transforming reason: a discussion of business event narratives.