Beyond the Digital Foodscape: Scottish-based Foodies’ use of social media influencers to explore and choose food
(2023)
Thesis
Marshall, K. N. Beyond the Digital Foodscape: Scottish-based Foodies’ use of social media influencers to explore and choose food. (Thesis). Edinburgh Napier University
The aim of this research is to investigate the effect of social media influencers (SMI) on Scottish-based consumers’ food choices and foodbased identity. Social media influencers (SMIs) are prominent opinion leaders of digital foodscape whose influen... Read More about Beyond the Digital Foodscape: Scottish-based Foodies’ use of social media influencers to explore and choose food.