Co-branding hotel owners and operators to increase willingness to pay
(2022)
Journal Article
Whalen, E. A., & Sisson, A. D. (2022). Co-branding hotel owners and operators to increase willingness to pay. Research in Hospitality Management, 12(2), 151-159. https://doi.org/10.1080/22243534.2022.2133172
Although hotel brands are well established in the industry, customers have not been educated about the different kinds of properties, nor has hotel structure been utilised as a functional marketing tool. Drawing on previous studies, the purpose of th... Read More about Co-branding hotel owners and operators to increase willingness to pay.