All Outputs (8)

Applying the Right UX based on Users' Needs and Future Trends of UX (2024)
Presentation / Conference Contribution
Cameron, J. (2024, October). Applying the Right UX based on Users' Needs and Future Trends of UX. Presented at BINUS Business School International Lecture Week 2024, Jakarta, Indonesia and online

This lecture by Dr Jackie Cameron, an experienced digital marketing lecturer at Edinburgh Napier University, provides a comprehensive overview of user experience (UX) principles and their application in digital marketing contexts. Covering key defini... Read More about Applying the Right UX based on Users' Needs and Future Trends of UX.

Employability attributes: Meeting deadlines, time management (2024)
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Employability attributes: Meeting deadlines, time management. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out debat... Read More about Employability attributes: Meeting deadlines, time management.

Short-Term Licensing in Scotland: A policy murder is announced (2024)
Presentation / Conference Contribution
Anastasiadou, C., & McMillan, J. (2024, May). Short-Term Licensing in Scotland: A policy murder is announced. Presented at INVTUR 2024 International Conference, Aveiro, Portugal

Objectives
The purpose of this paper is to examine the evolution of short-term licensing in Scotland, with particular focus on the city of Edinburgh using the lifecycle approach. The case of Edinburgh’s short-term let licensing scheme (CEC, undated... Read More about Short-Term Licensing in Scotland: A policy murder is announced.

Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide) (2024)
Other
Robertson, M. (2024). Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide). [PDF]

This guide is for Business Event client (UK or International) hosting conference, convention or other large business-related event in Edinburgh. It is a guide for application of the measurement matrix created by Dr Martin Robertson in 2022 as part of... Read More about Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide).

Destination Net Zero – Net Zero Events Baseline Review (2022)
Report
Robertson, M., Ali-Knight, J., Barnes, C. A., Brogan, J., Brown, C., Myers, K., & Wharmby, C. (2022). Destination Net Zero – Net Zero Events Baseline Review. VisitScotland

Guided by the key themes of measuring, monitoring, decarbonisation and adaptation, an extensive body of knowledge in these four areas relating to carbon emission and management in the context of events is reviewed and condensed for confident referenc... Read More about Destination Net Zero – Net Zero Events Baseline Review.

Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations
Presentation / Conference Contribution
Robertson, M., & Rogers, P. (2008, June). Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations. Presented at International Conference for Sustainable Tourism and Spirit of Hospitality in the Alpine Environment., Sappada, Italy

The economic and social composition of rural society has changed irrevocably. The role of the market town as economic epicentre of rural wealth has all but completely evaporated (Courtney & Errington, 2003). Rural areas, inclusive of mountainous ones... Read More about Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations.

Circularity as a Systems Concept
Presentation / Conference Contribution
Pokorna, K., Weaver, M., & Chipulu, M. (2024, September). Circularity as a Systems Concept. Paper presented at OR66 The Operational Research Conference, Bangor, UK

A critical management challenge is the move to circular design thinking. Moving away from the “take-make-consume-dispose” linear model of resource consumption (Rasi et al., 2023) to systems that are regenerative and restorative. This is necessary to... Read More about Circularity as a Systems Concept.

The ‘Boundary Idea’ in Sustainability & Sustainable Development
Presentation / Conference Contribution
Weaver, M., Fonseca, A. P., & Tan, H. (2024, September). The ‘Boundary Idea’ in Sustainability & Sustainable Development. Presented at OR66 Operational Research Conference 2024, Bangor, UK

The grand challenges businesses and society face are complex and messy. These challenges are articulated in the 17 United Nations Sustainable Development Goals (SDGs), outlining the economic, social, and environmental goals to be attained by 2030. Th... Read More about The ‘Boundary Idea’ in Sustainability & Sustainable Development.