All Outputs (2)

Teach AI - Interactive Workshops for AI Literacy in Marketing (2023)
Digital Artefact
Kurtzke, S. (2023). Teach AI - Interactive Workshops for AI Literacy in Marketing. [Interactive workshops]

Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It? (2022)
Digital Artefact
Kurtzke, S. (2022). Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?. [Blog post]