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All Outputs (16)

Contemporary and Emerging Content Marketing Trends (2023)
Book Chapter
Kurtzke, S. (2023). Contemporary and Emerging Content Marketing Trends. In A. Krowinska, C. Backhaus, B. Becker, & F. Bosser (Eds.), Digital Content Marketing: Creating Value in Practice. London: Routledge. https://doi.org/10.4324/9781003346500-12

As technology is evolving, so is content marketing. This final chapter considers contemporary and emerging content marketing trends. It is difficult to predict exactly how content marketing will develop in years to come, as this will depend on a vari... Read More about Contemporary and Emerging Content Marketing Trends.

A Conceptual Model of Parasocial Teaching Practice (2023)
Presentation / Conference
Kurtzke, S. (2023, July). A Conceptual Model of Parasocial Teaching Practice. Paper presented at Academy of Marketing Science World Marketing Congress 2023, University of Kent, Canterbury, UK

Analytics Capability in Marketing Education: A Practice-Informed Model (2021)
Journal Article
Kurtzke, S., & Setkute, J. (2021). Analytics Capability in Marketing Education: A Practice-Informed Model. Journal of Marketing Education, 43(3), 298-316. https://doi.org/10.1177/02734753211042404

As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing education. However, it is unclear whether current curriculum approaches to mar... Read More about Analytics Capability in Marketing Education: A Practice-Informed Model.

Engaged digital classroom (2021)
Exhibition / Performance
Kurtzke, S. (2021). Engaged digital classroom. [Video]. Exhibited at Kunstmatrix. 2 June 2021 - 30 June 2021. (Unpublished)

SME ICT Marketing Impact: A New Conceptual Model (2020)
Conference Proceeding
Kurtzke, S., & Setkute, J. (2020). SME ICT Marketing Impact: A New Conceptual Model. In Proceedings of the European Marketing Academy

This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and med... Read More about SME ICT Marketing Impact: A New Conceptual Model.

The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs (2019)
Conference Proceeding
Setkute, J., & Kurtzke, S. (2019). The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs. In 52nd Annual Conference Proceedings, (37-38)

The use digital marketing has grown significantly, therefore, companies have been forced to adopt digital communications as a part of their marketing practices with websites being the main channel.