All Outputs (2)

The contingent roles of market turbulence and organizational innovativeness on the relationships among interfirm trust, formal contract, interfirm knowledge sharing and firm performance (2022)
Journal Article
Sung, J., Tekleab, A., Cheung, M., & Wu, W. P. (2023). The contingent roles of market turbulence and organizational innovativeness on the relationships among interfirm trust, formal contract, interfirm knowledge sharing and firm performance. Journal of Knowledge Management, 27(5), 1436-1457. https://doi.org/10.1108/JKM-04-2022-0289

Purpose Prior research on interfirm collaborations has demonstrated that trust and contract are two central governance mechanisms that influence a firm’s knowledge sharing decision and the subsequent effect on performance. However, we know little ab... Read More about The contingent roles of market turbulence and organizational innovativeness on the relationships among interfirm trust, formal contract, interfirm knowledge sharing and firm performance.

What influences people to click 'Like' on posts of branded content (2022)
Journal Article
Cheung, M. F., & To, W. M. (2023). What influences people to click 'Like' on posts of branded content. Journal of Strategic Marketing, 31(6), 1155–1177. https://doi.org/10.1080/0965254X.2022.2058067

Social media is a strategic marketing tool that creates powerful brand communities. This study explores what influences people to click ‘Like’ on posts of branded content and whether clicking ‘Like’ motivates people to search for more information on... Read More about What influences people to click 'Like' on posts of branded content.