All Outputs (2)

An extended model of value-attitude behavior to explain Chinese consumers' green purchase behavior (2019)
Journal Article
Cheung, M., & To, W. M. (2019). An extended model of value-attitude behavior to explain Chinese consumers' green purchase behavior. Journal of Retailing and Consumer Services, 50, 145-153. https://doi.org/10.1016/j.jretconser.2019.04.006

This study proposed an extended value-attitude-behavior model to explain for consumers' green purchase behavior and validated this model on a random sample of 399 Chinese consumers in Hong Kong. Results of structural equation modelling showed that co... Read More about An extended model of value-attitude behavior to explain Chinese consumers' green purchase behavior.

How personality traits, employee incompetence and consumer similarity influence shoplifting behavior (2019)
Journal Article
Bai, Y., Wu, W., & Cheung, M. (2019). How personality traits, employee incompetence and consumer similarity influence shoplifting behavior. Journal of Consumer Marketing, 36(3), 379-392. https://doi.org/10.1108/JCM-06-2018-2718

Purpose This study aims to investigate the mediating role of shopping intention and the moderating roles of employee incompetence and consumer similarity in the relationship between consumers’ personal traits and their shoplifting behaviors Desig... Read More about How personality traits, employee incompetence and consumer similarity influence shoplifting behavior.