Do task and relation-oriented customers co-create a better quality of service? An empirical study of consumer-dominant logic
(2015)
Journal Article
Cheung, . F. Y. M., & To, W. M. (2015). Do task and relation-oriented customers co-create a better quality of service? An empirical study of consumer-dominant logic. Management Decision, 53(1), 179-197. https://doi.org/10.1108/MD-05-2014-0252
Purpose The purpose of this paper is to explore how task- and relation-oriented customers co-create high quality services with frontline employees from the perspective of customer-dominant (C-D) logic. Design/methodology/approach The authors rev... Read More about Do task and relation-oriented customers co-create a better quality of service? An empirical study of consumer-dominant logic.