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All Outputs (4)

Correlation of affiliate performance against web evaluation metrics (2014)
Thesis
Miehling, M. J. Correlation of affiliate performance against web evaluation metrics. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/7250

Affiliate advertising is changing the way that people do business online. Retailers are now offering incentives to third-party publishers for advertising goods and services on their behalf in order to capture more of the market. Online advertising sp... Read More about Correlation of affiliate performance against web evaluation metrics.

Affliate advertising fraud and an investigatory fraud framework. (2011)
Conference Proceeding
Miehling, M. J., Buchanan, W. J., & Lawson, A. (2011). Affliate advertising fraud and an investigatory fraud framework. In CyberForensics 2011

This paper outlines the details of a real-life scam, which involves creating fraudulent Web sites which pretend to sell goods, but are actually used to perform click-through crime or use identity fraud to claim commission on the sale of goods. It inv... Read More about Affliate advertising fraud and an investigatory fraud framework..

Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing. (2011)
Presentation / Conference
Miehling, M. J., Buchanan, W. J., & Lawson, A. (2011, August). Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing. Paper presented at SCONE-the Scottish Networking Event

This presentation focuses on outlining criminal activity within affiliate marketing related to click-through and ID theft crime, based on real-life crime data. It shows the mechanisms that criminals might use in order to act fraudulently, and present... Read More about Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing..

Analysis of malicious affiliate network activity as a test case for an investigatory framework. (2010)
Conference Proceeding
Miehling, M. J., Buchanan, W. J., Old, L. J., Batey, A., & Rahman, A. (2010). Analysis of malicious affiliate network activity as a test case for an investigatory framework. In Proceedings of 9th European Conference on Information Warfare and Security (209)

Currently there is a great deal of literature surrounding methods that can be used to de-tect click-fraud, but there is very little published work on actual cases of click-through fraud. The aim of this paper is to present the details of a real-life... Read More about Analysis of malicious affiliate network activity as a test case for an investigatory framework..