Skip to main content

Research Repository

Advanced Search

All Outputs (1)

Centring the client organisation in global account management practice: A phenomenological study (2022)
Thesis
Forret, M. Centring the client organisation in global account management practice: A phenomenological study. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2948119

The aim of this research is to enhance practice and theory by exploring the key challenges and enablers within Global Account Management from the perspective of clients buying services from the outsourced service industry. This qualitative phenom... Read More about Centring the client organisation in global account management practice: A phenomenological study.