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All Outputs (5)

The implementation of the Employability Skills Programme in a global pandemic: delights and pitfalls (2021)
Presentation / Conference
Borthwick Saddler, S., Rezai, K., Paula Fonseca, A., Fannin, N., & Richardson, S. (2021, July). The implementation of the Employability Skills Programme in a global pandemic: delights and pitfalls. Poster presented at Advance HE's Teaching and Learning Conference 2021 'Teaching in the Spotlight: What is the Future for HE Curricula?', Online

This poster will visualise the creation, launch and delivery of the new online Employability Skills Programme (ESP) during a pandemic for more than 2,000 students. The aims of this programme are to develop the Four Cs of employability skills (Curiosi... Read More about The implementation of the Employability Skills Programme in a global pandemic: delights and pitfalls.

Developing ethically conscious work-ready graduates: the story of the ESP (2021)
Presentation / Conference
Borthwick Saddler, S., Fannin, N., Fonseca, A. P., Rezai, K., & Richardson, S. (2021, June). Developing ethically conscious work-ready graduates: the story of the ESP. Poster presented at Chartered Association of Business Schools (CABS) Learning, Teaching and Student Experience Conference 2021, Online

The poster showcases the development and delivery of the online Employability Skills Programme (ESP), designed for all on-campus Business School undergraduate students. ESP provides students with a lifelong skills audit, building their Four C’s of wo... Read More about Developing ethically conscious work-ready graduates: the story of the ESP.

A case of the insta-self: exploring the relationship between Instagram branded content and millennial women's self-image (2020)
Thesis
Rezai, K. A case of the insta-self: exploring the relationship between Instagram branded content and millennial women's self-image. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2702754

This PhD explores the relationship between Instagram branded content and millennial women’s self-image. Since Facebook bought Instagram in 2012, an abundance of branded content has appeared on consumers’ personal Instagram feeds. The most prominent I... Read More about A case of the insta-self: exploring the relationship between Instagram branded content and millennial women's self-image.

Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. (2017)
Presentation / Conference
Rezai Namaghi, K., Thomson, E., & Logan-MacFarlane, A. (2017, July). Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. Paper presented at Academy of Marketing Conference, Hull

Social media is a relatively new form of interaction and communication. As such, methodologies for its analysis – netnographic methodologies – are still evolving, with approaches growing in sophistication and application. Netnography developed as a... Read More about Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content..

Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials (2015)
Presentation / Conference
Hogg, K., Rezai Namaghi, K., & Tjandra, N. C. (2015, November). Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials. Paper presented at Popular Culture and World Politics (8) conference, London

Various studies on gender stereotyping in advertising and on inter-generational differences can be found the academic literature. Nevertheless, little studies can be found on how women from different generations perceive gender stereotypes in adverti... Read More about Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials.