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All Outputs (19)

Independent financial adviser (IFA)-based brand equity pyramid (2020)
Journal Article
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2020). Independent financial adviser (IFA)-based brand equity pyramid. Journal of Financial Services Marketing, 25, 53–64. https://doi.org/10.1057/s41264-020-00073-x

This paper aims to evaluate the applicability of the existing brand equity pyramid models in the context of independent financial advisers (IFAs) in the UK financial services sector. Nine in-depth interviews with IFAs and nine in-depth corroboration... Read More about Independent financial adviser (IFA)-based brand equity pyramid.

An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach (2020)
Journal Article
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. (2020). An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach. Qualitative Market Research: An International Journal, 23(4), 821-841. https://doi.org/10.1108/QMR-02-2020-0029

Purpose This study aims to investigate the applicability of Ritter’s (2000) framework of interconnectedness in a triadic relationship between a provider, intermediaries and customers, and to extend the framework by considering how the state of the re... Read More about An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach.

Co-creating with intermediaries: Understanding their power and interest (2019)
Journal Article
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2019). Co-creating with intermediaries: Understanding their power and interest. Journal of Business to Business Marketing, 36(3-4), 319-339. https://doi.org/10.1080/1051712X.2019.1611086

Purpose: This paper aims to explore the power and interest of independent intermediaries in co-creation activities. More specifically, the study investigates the role of independent financial advisers (IFAs) in co-creation activities and identifies h... Read More about Co-creating with intermediaries: Understanding their power and interest.

Meaningful Engagement for Retail Transformation: Value Co-Creation through Digital Technology and Sustainability Innovation (2018)
Presentation / Conference
Legl, C. (2018, May). Meaningful Engagement for Retail Transformation: Value Co-Creation through Digital Technology and Sustainability Innovation. Poster presented at Edinburgh Napier University Business School annual conference, 2018

Meaningful engagement for retail transformation: value co-creation through digital technology and sustainability innovation Name: Carina Legl (MSc with Distinction in International Business Management) Ever greater demands for finite resources... Read More about Meaningful Engagement for Retail Transformation: Value Co-Creation through Digital Technology and Sustainability Innovation.

Evaluating the role and the contribution of intermediaries in developing a successful financial services brand. (2015)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2015). Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.

This study aims to evaluate intermediaries’ role in developing a successful brand. It specifically focuses on the role and contribution of independent financial advisers (IFAs) in developing a successful financial services brand. A case study resea... Read More about Evaluating the role and the contribution of intermediaries in developing a successful financial services brand..

Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. In Proceedings of 47th Academy of Marketing Conference

The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the idea of involving customers in the various stages of the value creation proces... Read More about Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation..

The application of the results of interconnectedness typology in a triadic relationship. (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). The application of the results of interconnectedness typology in a triadic relationship. In Agents of Change: ANZMAC 2014 Proceedings (1072)

This paper aims to explore the results of interconnectedness in a triadic relationship between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. Smith & Laage-Hellman's (1992) typology of the results o... Read More about The application of the results of interconnectedness typology in a triadic relationship..

The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers. In A. M. Docherty (Ed.), Academy of Marketing Annual Conference 2013 - Marketing Relevance Proceedings

The aim of this study is to investigate the impact of interconnectedness between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. Ritter’s (2000) framework of the effect of interconnectedness was used... Read More about The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers.

Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Thomson, J. R., & Omar, M. (2014). Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. In D. Arli, K. Kubacki, & S. Rundle-Thiele (Eds.), Agents of Change: Proceedings of ANZMAC 2014

This paper aims to explore the power and influence of intermediaries in an intermediated relationship between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. IFAs have a very important role in the UK... Read More about Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry..

Corporate reputation, identity and image findings of and empirical study on the United Kingdom’s Armed Forces’. (2007)
Conference Proceeding
Thomson, J. R., & Donaldson, W. (2006). Corporate reputation, identity and image findings of and empirical study on the United Kingdom’s Armed Forces’

This paper reports on a study that explores how difficult or otherwise it is to create, maintain and sustain the corporate reputation, identity, and image of the UK's Armed Forces in a dynamic and ever changing global and operational environment. T... Read More about Corporate reputation, identity and image findings of and empirical study on the United Kingdom’s Armed Forces’..

Mounting offshore operations using the Reserve Forces and how it impacted on homeland security – the United Kingdom experience’. (2004)
Journal Article
Thomson, J. R. (2003). Mounting offshore operations using the Reserve Forces and how it impacted on homeland security – the United Kingdom experience’. Journal of military and strategic studies the electronic journal of the Centre for Military and Strategic Studies, 7, ISSN 1488-559X

This short paper attempts to reflect on the UK experience of mounting offshore operations using the Reserve Forces in support of regular forces and its impact on homeland defence and security. The topic area is by definition both diverse by its natur... Read More about Mounting offshore operations using the Reserve Forces and how it impacted on homeland security – the United Kingdom experience’..

‘Mounting offshore operations using the reserve forces and how it impacted on homeland defence and security- the United Kingdom experience. (2004)
Journal Article
Thomson, J. R. (2003). ‘Mounting offshore operations using the reserve forces and how it impacted on homeland defence and security- the United Kingdom experience. Journal of military and strategic studies the electronic journal of the Centre for Military and Strategic Studies, 7, ISSN 1488-559X

This short paper attempts to reflect on the UK experience of mounting offshore operations using the Reserve Forces in support of regular forces and its impact on homeland defence and security. The topic area is by definition both diverse by its natur... Read More about ‘Mounting offshore operations using the reserve forces and how it impacted on homeland defence and security- the United Kingdom experience..

Marketing orientation and its impact on product development in the Scottish software Industry. (1999)
Conference Proceeding
Cuthbert, A., & Thomson, J. R. (1998). Marketing orientation and its impact on product development in the Scottish software Industry

In this paper, the authors discuss and evaluate marketing orientation and its impact on product development in the Scottish software industry. Spektra Systems Limited is used as a case in point. The authors carry out a wide literature review encompas... Read More about Marketing orientation and its impact on product development in the Scottish software Industry..