Negotiation, bargaining, and discounts: generating WoM and local tourism development at the Tabriz bazaar, Iran
(2017)
Journal Article
Thompson, J., Baxter, I. W. F., Curran, R., Gannon, M. J., Lochrie, S., Taheri, B., & Yalinay, O. (2018). Negotiation, bargaining, and discounts: generating WoM and local tourism development at the Tabriz bazaar, Iran. Current Issues in Tourism, 21(11), 1207-1214. https://doi.org/10.1080/13683500.2017.1396294
This paper examines the effects of negotiation intention, bargaining propensity, and discount satisfaction on word-of-mouth (WoM) behaviours for tourists visiting Tabriz bazaar, Iran. Data from 615-survey respondents highlight that tourists are motiv... Read More about Negotiation, bargaining, and discounts: generating WoM and local tourism development at the Tabriz bazaar, Iran.