Improving student satisfaction at a Caribbean university using a customer focussed strategy
(2018)
Thesis
Murray, J. A. Improving student satisfaction at a Caribbean university using a customer focussed strategy. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/1253524
The study aimed to determine the drivers of student satisfaction with the services offered by a Caribbean university. The study, premised on the marketing concept of customer satisfaction, used the Expectation Disconfirmation Model, a widely used too... Read More about Improving student satisfaction at a Caribbean university using a customer focussed strategy.