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All Outputs (17)

Exploding the Archives: lost histories of advertising the atom (2023)
Presentation / Conference
Mercer-Jones, E. (2023, June). Exploding the Archives: lost histories of advertising the atom. Paper presented at Shaking the Archive, Queen Margaret University

Recent years have seen a growing interest in what is left out of an archive as much as what is put in: the silences and the absences. Why is information we might expect to find in an archive sometimes not there at all, the questions we might have abo... Read More about Exploding the Archives: lost histories of advertising the atom.

Narratives of health and hospitality: Strathpeffer Spa c.1866 – c.1946 (2018)
Journal Article
Thomson, E. (2018). Narratives of health and hospitality: Strathpeffer Spa c.1866 – c.1946. Hospitality and Society, 8(2), 111-135. https://doi.org/10.1386/hosp.8.2.111_1

This paper examines the history of Strathpeffer Spa (the UK’s most northerly spa) between c.1860 and c.1946 using a range of printed primary and archive sources. Drawing upon Hansen’s (2012) work in business history it demonstrates the value of a cu... Read More about Narratives of health and hospitality: Strathpeffer Spa c.1866 – c.1946.

Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. (2017)
Presentation / Conference
Rezai Namaghi, K., Thomson, E., & Logan-MacFarlane, A. (2017, July). Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. Paper presented at Academy of Marketing Conference, Hull

Social media is a relatively new form of interaction and communication. As such, methodologies for its analysis – netnographic methodologies – are still evolving, with approaches growing in sophistication and application. Netnography developed as a... Read More about Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content..

Using food labels to evaluate the practice of nudging in a social marketing context (2016)
Journal Article
Soraghan, C., Thomson, E., & Ensor, J. (2016). Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), 249-265. https://doi.org/10.1362/204440816x14811339560893

Objectives Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context. Background With the explosion of social marketing, the goal of marketing has shifted from simply selling products,... Read More about Using food labels to evaluate the practice of nudging in a social marketing context.

Medical Knowledge, Medical Education, and the Career Choices of Women Doctors C.1860–1920: An Edinburgh Case Study (2015)
Book Chapter
Thomson, E. (2015). Medical Knowledge, Medical Education, and the Career Choices of Women Doctors C.1860–1920: An Edinburgh Case Study. In M. Tsouroufli (Ed.), Gender, Careers and Inequalities in Medicine and Medical Education: International Perspectives (15-41). Emerald. https://doi.org/10.1108/s2051-233320150000002002

This chapter explores the inequalities and restrictions faced by women as they entered the medical profession in the United Kingdom. A case study in the first hospital in the United Kingdom to be founded and run by women, the Edinburgh Hospital for W... Read More about Medical Knowledge, Medical Education, and the Career Choices of Women Doctors C.1860–1920: An Edinburgh Case Study.

Tobacco children: Ethical evaluation of tobacco marketing in Indonesia (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., & Thomson, E. (2014). Tobacco children: Ethical evaluation of tobacco marketing in Indonesia.

In May 2010 the world discovered the “smoking baby”, a two year old Indonesian boy who smoked forty cigarettes a day. He became the youngest person in the world to receive tobacco addiction treatment. For a number of years, tobacco companies have had... Read More about Tobacco children: Ethical evaluation of tobacco marketing in Indonesia.

The art machine: dynamics of a value generating mechanism for contemporary art (2013)
Journal Article
Rodner, V. L., & Thomson, E. (2013). The art machine: dynamics of a value generating mechanism for contemporary art. Arts Marketing: An International Journal, 3(1), 58-72. https://doi.org/10.1108/20442081311327165

Purpose – This paper aims to deconstruct the validation process for contemporary art with a fresh take on the components and terminology of this process, here referred to as the art machine. Design/methodology/approach – Existing literature is a... Read More about The art machine: dynamics of a value generating mechanism for contemporary art.

The brand‐wagon: emerging art markets and the Venice Biennale (2011)
Journal Article
Rodner, V. L., Omar, M., & Thomson, E. (2011). The brand‐wagon: emerging art markets and the Venice Biennale. Marketing Intelligence and Planning, 29, 319-336. https://doi.org/10.1108/02634501111129275

Purpose – The purpose of this paper is to investigate whether and how participating in a branded Biennale (Venice) may legitimate and promote selected artists from the emerging markets of Venezuela and Thailand alongside art market leaders. Desig... Read More about The brand‐wagon: emerging art markets and the Venice Biennale.

Physiology, Hygiene and the Entry of Women to the Medical Profession in Edinburgh c. 1869–c. 1900 (2001)
Journal Article
Thomson, E. (2001). Physiology, Hygiene and the Entry of Women to the Medical Profession in Edinburgh c. 1869–c. 1900. Studies in History and Philosophy of Science Part C: Studies in History and Philosophy of Biological and Biomedical Sciences, 32(1), 105-126. https://doi.org/10.1016/S1369-8486%2800%2900027-3

Academic physiology, as it was taught by John Hughes Bennett during the 1870s, involved an understanding of the functions of the human body and the physical laws which governed those functions. This knowledge was perceived to be directly relevant and... Read More about Physiology, Hygiene and the Entry of Women to the Medical Profession in Edinburgh c. 1869–c. 1900.