All Outputs (4)

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. (2018)
Presentation / Conference
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing

No abstract available.

Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh (2018)
Presentation / Conference
Osei, C., & Weigert, A. M. (2018, May). Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh. Paper presented at 47th European Marketing Academy (EMAC) Conference

This exploratory research uncovers the current perception of brand Edinburgh among the residents of Munich, and explores potential attitudes, feelings and emotions of the participants towards Edinburgh and its city regions post-Brexit. It essentially... Read More about Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh.

Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game (2016)
Presentation / Conference
Gutu, M., Omar, M., Anastasiadou, C., & Osei, C. (2016, April). Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game. Paper presented at International Business in a Multi-speed Global Economy

No abstract available.

Renaming a Higher Education Institution in Africa: A Rebranding catalyst for the technological development of a country. (2012)
Presentation / Conference
Williams Jr, R., Osei, C., & Omar, M. (2012, January). A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference