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All Outputs (7)

Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions? (2023)
Journal Article
Guardato, A., Osei, C., Feri, A., & Tjandra, N. C. (2023). Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?. Transnational Business and Management, 1(1), 1-17. https://doi.org/10.33182/tbm.v1i1.3101

Research shows that country of origin (COO) has a significant impact on product evaluations and purchasing behaviour. However, there is a lack of clarity regarding the effects of COO on Generation Y within the wine industry. Therefore, this study aim... Read More about Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?.

The effect of colonial legacies on Africa's inward FDI: the Case of UK FDI in Ghana (2020)
Journal Article
Osei, C., Omar, M., & Joosub, T. (2020). The effect of colonial legacies on Africa's inward FDI: the Case of UK FDI in Ghana. Critical Perspectives on International Business, 16(3), 259-277. https://doi.org/10.1108/cpoib-05-2018-0041

Purpose – This paper examines the role colonial ties play in attracting Foreign Direct Investment (FDI) to Ghana, several years after the official end of colonisation in the African continent. Colonisation left behind legacies of institutional framew... Read More about The effect of colonial legacies on Africa's inward FDI: the Case of UK FDI in Ghana.

The role of government and the international competitiveness of SMEs: evidence from Ghanaian non-traditional exports (2019)
Journal Article
Appiah, K., Osei, C., Selassie, H., & Osabutey, E. (2019). The role of government and the international competitiveness of SMEs: evidence from Ghanaian non-traditional exports. Critical Perspectives on International Business, 15(4), 296-322. https://doi.org/10.1108/cpoib-06-2018-0049

Purpose The nature of international markets and the challenges with respect to the competitiveness of small and medium enterprises (SMEs) makes it imperative to examine government support. The study aims to assess the role and effectiveness of gover... Read More about The role of government and the international competitiveness of SMEs: evidence from Ghanaian non-traditional exports.

Developing and deploying marketing agility in an emerging economy: the case of Blue Skies (2018)
Journal Article
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019). Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261

In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. However, limited insights have been offered by scholars on multinational en... Read More about Developing and deploying marketing agility in an emerging economy: the case of Blue Skies.

An investigative analysis of the factors influencing degree of involvement in a foreign market. (2015)
Journal Article
Omar, M., & Osei, C. (2015). An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60

This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a sample of 500 UK companies which operate in at least two other countries.... Read More about An investigative analysis of the factors influencing degree of involvement in a foreign market..

Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology (2012)
Journal Article
Williams Jr, R., Osei, C., & Omar, M. (2012). Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22(1), 71-81. https://doi.org/10.1080/08841241.2012.705795

As Higher Education Institutions (HEI) become more marketized and increasingly promotionalized, brand building gains in intensity and names become increasingly important. This conceptual paper plans to explore the application of the Renaming Process... Read More about Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology.