All Outputs (2)

FDI in Botswana: Beacon in the Dark: A Review of Literature (2017)
Conference Proceeding
Gutu, M., Anastasiadou, C., Omar, M., & Osei, C. (2017). FDI in Botswana: Beacon in the Dark: A Review of Literature. In British Academy of Management Conference 2017-Proceedings

No abstract available.

Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands. (2013)
Conference Proceeding
Tjandra, N. C., Osei, C., Ensor, J., & Omar, M. (2013). Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands.

The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards international fashion brands. With approximately 1.38 billion Generation Ys... Read More about Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands..