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All Outputs (16)

Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions? (2023)
Journal Article
Guardato, A., Osei, C., Feri, A., & Tjandra, N. C. (2023). Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?. Transnational Business and Management, 1(1), 1-17. https://doi.org/10.33182/tbm.v1i1.3101

Research shows that country of origin (COO) has a significant impact on product evaluations and purchasing behaviour. However, there is a lack of clarity regarding the effects of COO on Generation Y within the wine industry. Therefore, this study aim... Read More about Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?.

The effect of colonial legacies on Africa's inward FDI: the Case of UK FDI in Ghana (2020)
Journal Article
Osei, C., Omar, M., & Joosub, T. (2020). The effect of colonial legacies on Africa's inward FDI: the Case of UK FDI in Ghana. Critical Perspectives on International Business, 16(3), 259-277. https://doi.org/10.1108/cpoib-05-2018-0041

Purpose – This paper examines the role colonial ties play in attracting Foreign Direct Investment (FDI) to Ghana, several years after the official end of colonisation in the African continent. Colonisation left behind legacies of institutional framew... Read More about The effect of colonial legacies on Africa's inward FDI: the Case of UK FDI in Ghana.

The role of government and the international competitiveness of SMEs: evidence from Ghanaian non-traditional exports (2019)
Journal Article
Appiah, K., Osei, C., Selassie, H., & Osabutey, E. (2019). The role of government and the international competitiveness of SMEs: evidence from Ghanaian non-traditional exports. Critical Perspectives on International Business, 15(4), 296-322. https://doi.org/10.1108/cpoib-06-2018-0049

Purpose The nature of international markets and the challenges with respect to the competitiveness of small and medium enterprises (SMEs) makes it imperative to examine government support. The study aims to assess the role and effectiveness of gover... Read More about The role of government and the international competitiveness of SMEs: evidence from Ghanaian non-traditional exports.

Developing and deploying marketing agility in an emerging economy: the case of Blue Skies (2018)
Journal Article
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019). Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261

In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. However, limited insights have been offered by scholars on multinational en... Read More about Developing and deploying marketing agility in an emerging economy: the case of Blue Skies.

Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh (2018)
Presentation / Conference
Osei, C., & Weigert, A. M. (2018, May). Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh. Paper presented at 47th European Marketing Academy (EMAC) Conference

This exploratory research uncovers the current perception of brand Edinburgh among the residents of Munich, and explores potential attitudes, feelings and emotions of the participants towards Edinburgh and its city regions post-Brexit. It essentially... Read More about Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh.

Foreign Direct Investment in Zimbabwe and Botswana: the elephant in the room (2017)
Book Chapter
Gutu, M., Anastasiadou, C., Omar, M., & Osei, C. (2017). Foreign Direct Investment in Zimbabwe and Botswana: the elephant in the room. In A. Ahmed (Ed.), Managing Knowledge and Innovation for Business Sustainability in Africa. Cham: Palgrave Macmillan. https://doi.org/10.1007/978-3-319-41090-6_10

Purpose: In Sub-Saharan Africa, FDI performance is considerably different between Zimbabwe and its neighbouring countries. This chapter examines FDI determinants for Sub-Saharan Africa (SSA) with particular emphasis on the comparison between Zimbabwe... Read More about Foreign Direct Investment in Zimbabwe and Botswana: the elephant in the room.

An investigative analysis of the factors influencing degree of involvement in a foreign market. (2015)
Journal Article
Omar, M., & Osei, C. (2015). An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60

This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a sample of 500 UK companies which operate in at least two other countries.... Read More about An investigative analysis of the factors influencing degree of involvement in a foreign market..

UK Foreign direct investment in Ghana: determinants and implications (2014)
Thesis
Osei, C. UK Foreign direct investment in Ghana: determinants and implications. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/7562

The aim of this study is to empirically investigate the relative significance of the determinants of UK foreign direct investment (FDI) in Ghana. According to the United Nations Conference on Trade and Development (UNCTAD)’s World Investment Report i... Read More about UK Foreign direct investment in Ghana: determinants and implications.

Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands. (2013)
Conference Proceeding
Tjandra, N. C., Osei, C., Ensor, J., & Omar, M. (2013). Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands.

The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards international fashion brands. With approximately 1.38 billion Generation Ys... Read More about Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands..

The product as a point of value. (2013)
Book Chapter
Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013). The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach, 165-198. Palgrave Macmillan

Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology (2012)
Journal Article
Williams Jr, R., Osei, C., & Omar, M. (2012). Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22(1), 71-81. https://doi.org/10.1080/08841241.2012.705795

As Higher Education Institutions (HEI) become more marketized and increasingly promotionalized, brand building gains in intensity and names become increasingly important. This conceptual paper plans to explore the application of the Renaming Process... Read More about Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology.