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Heavy Drinkers and the Potential Impact of Minimum Unit Pricing—No Single or Simple Effect?


H Black

J Gill


J Chick

Jan Gill

Heather Black

R Rush

Fiona O'May

Jonathan Chick


Aims: To explore the potential impact of a minimum unit price (MUP: 50 pence per UK unit) on the alcohol consumption of ill Scottish heavy drinkers.
Methods: Participants were 639 patients attending alcohol treatment services or admitted to hospital with an alcohol-related condition. From their reported expenditure on alcohol in their index week, and assuming this remained unchanged, we estimated the impact of a MUP (50ppu) on future consumption. (Around 15% purchased from both the more expensive on-sale outlets (hotels, pubs, bars) and from off-sales (shops and supermarkets). For them we estimated the change in consumption that might follow MUP if (i) they continued this proportion of ‘on-sales’ purchasing or (ii) their reported expenditure was moved entirely to off-sale purchasing (to maintain consumption levels)).
Results: Around 69% of drinkers purchased exclusively off-sale alcohol at


Gill, J., Black, H., O’May, F., Chick, J., Gill, J., Black, H., …Chick, J. (2017). Heavy Drinkers and the Potential Impact of Minimum Unit Pricing—No Single or Simple Effect?. Alcohol and alcoholism : international journal of the Medical Council on Alcoholism, 52(6), 722-729.

Journal Article Type Article
Acceptance Date Aug 9, 2017
Online Publication Date Sep 7, 2017
Publication Date Nov 1, 2017
Deposit Date Aug 10, 2017
Publicly Available Date Sep 8, 2018
Journal Alcohol And Alcoholism
Print ISSN 0735-0414
Electronic ISSN 1464-3502
Publisher Oxford University Press
Peer Reviewed Peer Reviewed
Volume 52
Issue 6
Pages 722-729
Keywords General Medicine
Public URL