Development and heuristic evaluation of semi-immersive hand-gestural virtual reality interface for luxury brands online stores

Altarteer, Samar; Charissis, Vassilis; Harrison, David; Chan, Warren

Abstract

This paper introduces HCI design approach for an online shopping gestural-based interface. The proposed semi-immersive Virtual Reality (VR) interface aims to elevate the user experience in such indirect environment, where effective delivering of functional yet distinguishable experience effectively is crucial. The system comprises product customisation and personalization service, in which the product is visualized in a three-dimensional highly interactive manner.The level of flexibility and realism of the aforementioned system and its impact on the experience presents new prospects for e-commerce systems, particularly for luxury markets. A preliminary heuristic evaluation was conducted by HCI experts prior to user trials to uncover potential usability issues. The heuristic session{\textquoteright}s outcome emphasised valuable components and design aspects within the system with regards to the system functionality, visualisation and interaction quality. Some factors and design issues for optimising and further enhancing the system were also highlighted.

Citation

Altarteer, S., Charissis, V., Harrison, D., & Chan, W. (2017, June). Development and heuristic evaluation of semi-immersive hand-gestural virtual reality interface for luxury brands online stores. Presented at 4th International Conference, AVR 2017, Ugento, Italy

• Presentation Conference Type: Conference Paper (published)
• Conference Name: 4th International Conference, AVR 2017
• Start Date: Jun 12, 2017
• End Date: Jun 15, 2017
• Online Publication Date: Jun 8, 2017
• Publication Date: Jun 9, 2017
• Deposit Date: Apr 19, 2023
• Publisher: Springer
• Pages: 464-477
• Series Title: Lecture Notes in Computer Science
• Series Number: 10325
• Series ISSN: 1611-3349
• Book Title: Augmented Reality, Virtual Reality, and Computer Graphics - 4th International Conference, AVR 2017, Proceedings
• ISBN: 978-3-319-60927-0
• DOI: https://doi.org/10.1007/978-3-319-60928-7_39
• Keywords: luxury brands, virtual reality, human computer interaction, gesture recognition, online shopping, online strategies, product visualisation, 3D visualisation, hand gesture, HCI, semi-immersive
• Publisher URL: http://www.salentoavr.it/proceedings-salento-avr-2017/