Prof Diane McAdie D.McAdie@napier.ac.uk
Professor
Coding of non-text data
Pennington, Diane
Authors
Contributors
Luke Sloan
Editor
Anabel Quan-Haase
Editor
Abstract
This chapter overviews the domain of “non-text” data that can be found on social media, such as videos and photographs. It then outlines research methods that can be applied to analysing and coding these non-text documents and their associated texts. These methods include content analysis, document analysis, compositional interpretation, musical analysis, cultural studies, visual sociology, visual anthropology, semiotic analysis, iconography/iconology, discourse analysis, visual social semiotics, and multimodal research. The chapter concludes with a call for future development of methods to continue advancing research in this emerging and essential area of social science.
Citation
Pennington, D. (2017). Coding of non-text data. In L. Sloan, & A. Quan-Haase (Eds.), The Sage Handbook of Social Media Research Methods. SAGE Publications
Publication Date | Jan 31, 2017 |
---|---|
Deposit Date | Feb 3, 2023 |
Publisher | SAGE Publications |
Book Title | The Sage Handbook of Social Media Research Methods |
Chapter Number | 15 |
ISBN | 9781473916326 |
Keywords | non-text data; social media; research methods |
Publisher URL | https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-social-media-research-methods/book245370 |
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