Coding of non-text data

Pennington, Diane

Abstract

This chapter overviews the domain of “non-text” data that can be found on social media, such as videos and photographs. It then outlines research methods that can be applied to analysing and coding these non-text documents and their associated texts. These methods include content analysis, document analysis, compositional interpretation, musical analysis, cultural studies, visual sociology, visual anthropology, semiotic analysis, iconography/iconology, discourse analysis, visual social semiotics, and multimodal research. The chapter concludes with a call for future development of methods to continue advancing research in this emerging and essential area of social science.

Citation

Pennington, D. (2017). Coding of non-text data. In L. Sloan, & A. Quan-Haase (Eds.), The Sage Handbook of Social Media Research Methods. SAGE Publications

• Publication Date: Jan 31, 2017
• Deposit Date: Feb 3, 2023
• Publisher: SAGE Publications
• Book Title: The Sage Handbook of Social Media Research Methods
• Chapter Number: 15
• ISBN: 9781473916326
• Keywords: non-text data; social media; research methods
• Publisher URL: https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-social-media-research-methods/book245370