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Social tourism participation: The role of tourism inexperience and uncertainty

Minnaert, Lynn


Lynn Minnaert


Social tourism initiatives tend to facilitate access to tourism for groups who would otherwise be financially unable to participate in holidays. The tourism products offered in social tourism vary between individual and group holidays, and day trips. This paper presents the findings of an exploratory, qualitative study with social tourism beneficiaries and social support workers, which explores via interviews and focus groups how these different tourism products can be tailored most effectively to the needs to the beneficiaries. The findings of the study highlight the important role of travel inexperience, and associated uncertainty, in travel decisions made by this target group. The findings show that (public sector or charitable) providers of social tourism can offer the most tailored and potentially most cost-effective tourism product to each beneficiary by closely considering previous travel experience and uncertainty levels before departure.

Journal Article Type Article
Acceptance Date Jul 4, 2013
Online Publication Date Jul 27, 2013
Publication Date 2014-02
Deposit Date Aug 15, 2022
Journal Tourism Management
Print ISSN 0261-5177
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 40
Pages 282-289
Keywords Social tourism, Inexperience, Uncertainty, Tourism participation
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