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Culture, industrialisation and multiple domains of employees' job satisfaction: a case for HR strategy redesign in India

Lange, Thomas; Pacheco, Gail; Shrotryia, Vijay Kumar


Thomas Lange

Gail Pacheco

Vijay Kumar Shrotryia


This paper explores the link between cultural behavioural traits, the potential effect of industrialisation and multiple domains of job satisfaction, utilising survey data collected from public and private service sector employees in Shillong, the capital city of Meghalaya in the North East Region (NER) of India. Results from ordered probit regressions demonstrate a statistically significant impact of both, extrinsic and intrinsic moderating factors on Indian employees' job satisfaction. In view of India's widely reported collectivistic cultural traits, which are assumed to emphasise primarily the importance of extrinsic job aspects, our findings are surprising. They suggest that in the wake of India's significant economic developments the impact of intrinsic job rewards has played ‘catch-up’ with that of their extrinsic counterparts. As such, the study provides evidence in support of embracing human resource management (HRM) practices that incentivise Indian employees not only through their traditional methods aimed at extrinsic job rewards but also by explicitly addressing individual ambitions, needs and aspirations.

Journal Article Type Article
Online Publication Date Oct 22, 2010
Publication Date 2010-10
Deposit Date Nov 25, 2021
Journal The International Journal of Human Resource Management
Print ISSN 0958-5192
Electronic ISSN 1466-4399
Publisher Routledge
Peer Reviewed Peer Reviewed
Volume 21
Issue 13
Pages 2438-2451
Keywords cultural traits, India, industrialisation, job satisfaction
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