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A perspective on the digital interactive service industry for building professionals

Low, Boon Kee; Sloan, Brian


Boon Kee Low

Brian Sloan


The digital interactive service industry has the potential to generate innovation and strategic advantage for existing business if the underlying dynamics of the emerging industry are fostered through appropriate understanding and strategic actions. This paper puts in perspective the fundamentals affecting the creation of new interactive services for building professions. The fundamentals reviewed include issues related to acquiring new skills as well as establishing market and user needs. In addition, recent advent of the industry has resulted in various new business models being utilised not only for business process improvement but also more strategically for market penetration and business expansion. Through the use of three examples viz. interactive content studio, content rights intermediary and virtual community, this paper investigates the current and potential impacts of these new models upon the businesses within the building sectors.


Low, B. K., & Sloan, B. (2001). A perspective on the digital interactive service industry for building professionals. Automation in Construction, 10(2), 229-237.

Journal Article Type Article
Publication Date 2001-01
Deposit Date Feb 25, 2008
Print ISSN 0926-5805
Electronic ISSN 1872-7891
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 10
Issue 2
Pages 229-237
Keywords Building profession; Information technology applications; Interactive tools; New business models; Strategic policy;
Case studies; Education; Marketing;
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