Manuel Michaelis
Imageeffekte des Ein- und Austritts von Marken in Markenallianzen
Michaelis, Manuel; Backhaus, Christof; Woisetschl�ger, David
Authors
Contributors
Hans H. Bauer
Editor
Frank Huber
Editor
Carmen-Maria Albrecht
Editor
Abstract
Abstract not available.
Citation
Michaelis, M., Backhaus, C., & Woisetschläger, D. (2007). Imageeffekte des Ein- und Austritts von Marken in Markenallianzen. In H. H. Bauer, F. Huber, & C.-M. Albrecht (Eds.), Erfolgsfaktoren der Markenführung (233-244). Verlag Franz Vahlen. https://doi.org/10.15358/9783800650682-233
Publication Date | 2007 |
---|---|
Deposit Date | Aug 19, 2020 |
Pages | 233-244 |
Book Title | Erfolgsfaktoren der Markenführung |
ISBN | 978-3-8006-3463-7 |
DOI | https://doi.org/10.15358/9783800650682-233 |
Public URL | http://researchrepository.napier.ac.uk/Output/2673330 |
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