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The Dynamism of partner selection criteria in franchising

Rahatullah, M K; Raeside, Robert


M K Rahatullah


The article presents a quantitative study of franchise firms in Great Britain on the selection process of potential franchisee, and its impact with the size, age, and type of business. The franchisor would be least attracted to the expertise and competence of the franchisee, and would look into the aspects of trust and security, managerial and financial ability, and flexibility. These factors would vary on the life cycle of the franchisor's business, especially to the businesses which are operating for six to eight years and are growing rapidly.


Rahatullah, M. K., & Raeside, R. (2009). The Dynamism of partner selection criteria in franchising. SAM Advanced Management Journal, 74, 36-47

Journal Article Type Article
Publication Date 2009
Deposit Date May 2, 2011
Peer Reviewed Peer Reviewed
Volume 74
Pages 36-47
Keywords Franchise operations; business type; technical competence; financial ability; managerial experience;
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