Determinants of entrepreneurial business relationship success.

Rahatullah, Muhammad Khan; Raeside, Robert

Abstract

The business development literature illustrates the importance of relationships on achieving targets and ensuring the sustainability of enterprises. In this paper the sphere of franchising which is essentially an entrepreneurial business is used to link measures of business relationships in the domains of trust, credibility, commitment, integrity, confidence and trust to the success of the business. It is found that irrespective of size and age of the franchise and business sector of operation that these relationships are important determinants of success. Although they do not act directly to enhance the prospect of success it is via their interactions that success arises.

Citation

Rahatullah, M. K., & Raeside, R. (2015). Determinants of entrepreneurial business relationship success. International journal of business and society, 16(1), 1-18

• Journal Article Type: Article
• Acceptance Date: Jan 31, 2015
• Publication Date: Apr 1, 2015
• Deposit Date: Jun 25, 2015
• Publicly Available Date: Nov 28, 2018
• Journal: International Journal of Business and Society
• Print ISSN: 1511-6670
• Peer Reviewed: Peer Reviewed
• Volume: 16
• Issue: 1
• Pages: 1-18
• Keywords: Entrepreneurial Business; Business-to-Business Relationships; Franchising; Trust and Commitment
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/8798