@inproceedings { , title = {AGADE how individual guidance leads to group behaviour and how this can be simulated}, abstract = {In this paper we will demonstrate how BDI agents can be used to model individuals as participants in social structures where they act as potential buyers in a simple mobile phone market simulation. The simulation presented here is run in AGADE (Agile Agent Development Environment) – a toolset that offers flexible simulation means for multiagent scenarios. Classical BDI technology is enhanced by the use of semantic technologies (i.e. OWL (Web Ontology Language) ontologies and automatic reasoning) to describe beliefs and plans of individual agents. Proof of concept is given in a case study with a scenario where agents are part of a typical social structure (small world network). Necessary information about mobile phones is encoded in OWL ontologies. Mutual influence of agents is determined by underlying social structures of the community.}, conference = {12th German Conference, MATES 2014}, doi = {10.1007/978-3-319-11584-9\_16}, isbn = {978-3-319-11583-2}, organization = {Stuttgart, Germany}, pages = {234-250}, publicationstatus = {Published}, publisher = {Springer}, url = {http://researchrepository.napier.ac.uk/id/eprint/7340}, volume = {8732}, keyword = {004.2 Systems analysis, design & performance, QA75 Electronic computers. Computer science, Optimisation and learning, Centre for Algorithms, Visualisation and Evolving Systems, AI and Technologies, Multi-Agent System, BDI, OWL Ontology, Market Simulation;}, year = {2014}, author = {Farrenkopf, Thomas and Guckert, Michael and Hoffmann, Benjamin and Urquhart, Neil B} editor = {Muller, Jorg and Weyrich, Michael and Bazzan, Ana} }