@book { , title = {The Future of Events and Festivals}, abstract = {The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society.}, isbn = {9781138083028; 9780415824620;}, organization = {Oxon}, publicationstatus = {Published}, publisher = {Routledge}, url = {http://researchrepository.napier.ac.uk/Output/1194720}, keyword = {338.4791 Tourist industry, 394 Events Management, HD28 Management. Industrial Management, Tourism, Festivals and Events, Tourism Research Centre, AI and Technologies, Events, festivals, event management education, knowledge exchange,}, year = {2014}, editor = {Yeoman, Ian and Robertson, Martin and McMahon-Beattie, Una and Backer, Elisa and Smith, Karen A.} }